It's even reflected in the attitude of their store staff. They have the art of "smiling smugness" down to a fine art.
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The Ipad is MY first Apple device but my children have ipods.
One of them broke. There were 100+ customers in the store,I didn't know anything about making an appointment was the rule yet after only a few minutes of looking lost an employee filled me in on the rules, made me an appointment less than an hour forward and was VERY nice, as if I was their only customer and the sole reason the store existed. Once my appointment came up another employee was my rep and again treated me as if I was their sole reason for being open. If that's smug I'll take it.
When my wife's Ipad decided to deny access to her iTunes account the Apple care rep treated me very well, did all the inter department work with other techs and support until my wife's Ipad was fully functional again, sent me several emails with tutorials, links and "call me at extension xxx" if I needed further help. If that's smug I'm ok with smug.
I agree the closed system is frustrating and seems arrogant (to almost do some things but the lock down prevents full use) as well but the build of the products and the support I've gotten makes it ok for my family.
While I'm no fanboy of Apple I am a fanboy of the support staff I've dealt with.
Let me go on record again as stating I HATE ITUNES but my Ipad does almost everything I want it to do and there isn't a better option at this point. A year from now I'll revisit the situation but for now I'm content with my Ipad because of the support staff
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